Ford Motor Co. (F) is one of the greatest recession turnaround stories in the American market, rebounding from the depths of near bankruptcy. Ford has been able to successfully rebuild its image and its company through a series of choices including quality of cars, focus on the Ford line, and not taking government bailouts. Yet, now that the recovery has happened and the company is back – where to next? That question lies in a number of factors that start and stop with the most important part of Ford – its cars.
The company has built back-to-back years of cars that Americans want to buy and that have been accepted well by automotive analysts and ratings companies. For years, Ford automobiles took a backseat to the likes of Toyota (TM), Nissan (NSANY.PK) and other European cars. The company attempted to battle this trend by buying up Mazda, Jaguar, Volvo and Land Rover. With the company's One Ford Vision, they have stripped down their company and now are focusing on one thing – Ford cars.
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