By Neal Mann
Facebook said the number of people changing their profile pictures on the service more than doubled on Tuesday from normal levels, a sudden bump it attributed to agay-marriage campaign going viral.
The HRC logoFacebook said roughly 2.7 million more users changed their profile pictures this past Tuesday than on an average Tuesday. Put another way, the number of people changing their photo was 120% the usual level.
Facebook didn�t disclose the actual number of profile photo changes Tuesday or the average.
Data collected by the social media site showed the increase in uploads began at the same time Human Rights Campaign,�a civil-rights organization for lesbian, gay, bisexual and transgender Americans, urged its followers to change their avatars to show support.
The organization’s traditional emblem of two yellow stripes on a blue background was changed to red, the color being worn and used by supporters of gay marriage.
In true internet tradition, as the original HRC image went viral among supporters, users quickly adapted it. The image was reproduced using everything from food to clothing.
Below, a sampling of adaptations of the logo.
[View the story "Gay Marriage Symbol Goes Viral, A Meme Is Born" on Storify]
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